Target Womens and Juniors Swim

Head Designer overseeing Target's Women and Junior Swim brands including Merona, Mossimo Black, and Xhillaration. Drove 5% growth in Market Share, capturing 25% of the share in US retail. Delivered an $18 million increase in sales. Lead innovations like mix-and-match swim, underwire enhancements, and established metal hardware standards. Because no one should ever experience a plastic hook breaking at the beach.