Art Class X Class Of 2017

Recognizing that Generation Zers look to their peers for product reviews and style inspiration, we launched Art Class in January 2017 with a limited-edition collection called the Class of 2017. Art Class partnered with ten up-and-coming young influencers to co-create unique pieces for the brand. Among the youths selected were Dance Mom’s star Kendall Vertes and YouTube sensation Johnny Orlando. The launch featured an eclectic mix of teen-approved, runway-influenced designs at friendly price points that were met with great success, thanks in part to our team's careful consideration of the demographic we hoped to reach.